Introduction to Content Marketing

“Ever wandered of all in one tool that plays the biggest role in all components of Marketing? Its content”


metal empire


Content marketing is a marketing approach for attracting and acquiring a clearly defined audience through the creation and distribution of useful, relevant, and consistent content to drive lucrative customer action. In simple words – It is the method of creating valuable content and driving it to your target audience.


There are as many different sorts of content marketing as there are different forms of content, far too numerous to address in one article. Our goal is to provide you an overview and to get you thinking like a content marketer so that you can spot possibilities everywhere.

Some of the types are:

  • Infographics
  • Videos
  • Webpages
  • Podcasts
  • Books/e-Books
  • Pictures
  1. “Content builds relationships. Relationships are built on trust. Trust drives revenue” 

                                                 ~Andrew Davis

  1. “Content Marketing is a commitment, not a campaign.”

                                                  ~ Jon Buscall


Understanding why content marketing is crucial to your organization is maybe more essential than understanding what it is. First, we must comprehend the four stages of the purchasing process:

  1. Awareness: A consumer may have a need prior to being aware, but they are unaware that there is a solution.
  2. Research: When a consumer learns that there is a solution, they will conduct research to learn more. A vehicle buyer, for example, will try to figure out what different sorts of automobiles are available and which one will best suit their needs.
  3. Consideration: At this stage, the consumer begins evaluating items from other sellers to ensure that they are receiving a high-quality product at a reasonable price.
  4. Buy: Finally, the consumer makes his or her selection and completes the purchase. By generating awareness of solutions and educating customers about a product they may not have considered previously, content marketing gets into the first two phases of the purchase process.


If done right, content marketing may provide a tremendous return on investment. This also has the added benefit of supporting other forms of digital marketing. It adds to SEO efforts by producing natural inbound links and building up strong content on your website that gets found in search engines, as well as providing more content for social media marketing. The majority of a company’s SEO efforts should be concentrated on content marketing.

What can we do about it?

We are here for the same cause. We will help you build your presence digitally, a good product also needs to be marketed. So, it is important for all businesses whether big or small to separate marketing budgets for their business. We have the right leaders within our company to do so. Our founders are certified by the University of California, Davis for mastering SEOcontent marketing, and social media expertise. Metal Empire is built for a cause, to help each brand come up to people, to show the company’s feeling that they care about their costumer. We have only one goal: “To help businesses grow their customer and gain their trust by providing quality services so that business in Nepal will grow exponentially and guide our Nation to become Self-Reliant”.